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January 28, 2019
Content Marketing And ROI: The Hidden Links

This blog post is really about two things. First of all, I’d like to explore the notion that content marketing or brand storytelling  are just new, trendy buzzwords. In fa...

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January 24, 2019
Look inside: where to find brand stories

Probably take for granted which can make excellent stories with the right presentation. When I have to start crafting stories for a new client, I look at the 4 main facets:

...

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January 21, 2019
10 great link building strategies you may not be using

Great content, and a lot of link-backs – these are the pillars of having a site that fares well in the SEO stakes. This blog has featured strategies and tactics for gaining mor...

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January 18, 2019
Face time vs. Facebook time

After all the time I’ve spent advocating social media networking and online marketing on this blog, I’m going to step back and tell you that the digital arena isn’t...

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January 17, 2019
Networking with online influencers for added social media traction
  1. What if you threw a party and no one came?

    That’s the nightmarish possibility looming over any marketer launching a new content-base...

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January 11, 2019
Branding first, promotions later: 10 reasons why
Sometimes, new businesses are eager to jump into promotional mode, pushing sales by brute force to get a jump-start on growth. I think it makes sense to first get the branding aspect so...

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January 10, 2019
Digital Marketing: Are you measuring these brand activities?
Measure, measure, measure…after all the claims made for digital marketing, the big task is to measure how effective your online activities have been. This is the point at which you te...

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January 9, 2019
Back to basics: building a successful social media strategy
Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about th...

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November 26, 2018
6 steps to great content

Whether you’re relying on professional content writers or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interestin...

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October 10, 2018
You need goals in life, and in Google Analytics!

Measurement is the proof of the pudding, when it comes to social media. The Digital Marketing team at iVista always mentions that it seeks to deliver real business benefits to client...

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Most Viewed

This blog post is really about two things. First of all, I’d like to explore the notion tha...

3 weeks ago

Probably take for granted which can make excellent stories with the right presentation. When I ha...

4 weeks ago

Great content, and a lot of link-backs – these are the pillars of having a site that fares ...

1 month ago

After all the time I’ve spent advocating social media networking and online marketing on th...

1 month ago

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