March 10, 2019
Digital Marketing: the 6 metrics that matter the most

Measure, measure, measure…after all the claims made for digital marketing, the big task is to measure how effective your online activities have been. This is the point at whic...

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January 28, 2019
Content Marketing And ROI: The Hidden Links

This blog post is really about two things. First of all, I’d like to explore the notion that content marketing or brand storytelling  are just new, trendy buzzwords. In fa...

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January 24, 2019
Look inside: where to find brand stories

Probably take for granted which can make excellent stories with the right presentation. When I have to start crafting stories for a new client, I look at the 4 main facets:

...

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January 18, 2019
Face time vs. Facebook time

After all the time I’ve spent advocating social media networking and online marketing on this blog, I’m going to step back and tell you that the digital arena isn’t...

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May 25, 2014
Crowds Versus Communities: A Quick Guide For The Perplexed

The wisdom of the crowd is one of the tenets of Web 2.0. It’s the belief that the aggregated opinions of a large group of people will be as good as, or better than, the opinion...

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March 8, 2013
Communities Are More Important Than Campaigns

Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those likes, you’re not alone. We&...

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June 29, 2012
The missing link: innovative link-building ideas for e-commerce websites

If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:

Technical backend optimization
Extensive ...

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Measure, measure, measure…after all the claims made for digital marketing, the big task is...

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This blog post is really about two things. First of all, I’d like to explore the notion tha...

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Probably take for granted which can make excellent stories with the right presentation. When I ha...

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