January 18, 2019
Face time vs. Facebook time

After all the time I’ve spent advocating social media networking and online marketing on this blog, I’m going to step back and tell you that the digital arena isn’t...

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January 9, 2019
Back to basics: building a successful social media strategy
Every once in a while it’s worth stepping back and re-connecting with first principles. We’ve been blogging about different social media tactics, but what about th...

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May 22, 2017
Getting There, Staying There: a look at social media strategy

I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect...

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March 8, 2013
Communities Are More Important Than Campaigns

Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those likes, you’re not alone. We&...

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May 18, 2012
Pinterest, don’t ‘Sin’terest!

Pinterest is the biggest new social media phenomenon on the block. It’s a social photo sharing website which lets users share images on virtual pinboards. You can create boards...

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This blog post is really about two things. First of all, I’d like to explore the notion tha...

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Probably take for granted which can make excellent stories with the right presentation. When I ha...

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