August 1, 2012
Customer Into Collaborator: How To Get There?

In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences....

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May 18, 2012
Pinterest, don’t ‘Sin’terest!

Pinterest is the biggest new social media phenomenon on the block. It’s a social photo sharing website which lets users share images on virtual pinboards. You can create boards...

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Measure, measure, measure…after all the claims made for digital marketing, the big task is...

1 week ago

All companies aren’t created equal; some plod along, keeping afloat but never making waves....

2 weeks ago

This blog post is really about two things. First of all, I’d like to explore the notion tha...

2 months ago

Probably take for granted which can make excellent stories with the right presentation. When I ha...

2 months ago

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