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November 26, 2018
6 steps to great content

Whether you’re relying on professional content writers or have to create your inbound marketing content on your own, a systematic approach helps keep things relevant and interestin...

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October 10, 2018
You need goals in life, and in Google Analytics!

Measurement is the proof of the pudding, when it comes to social media. The Digital Marketing team at iVista always mentions that it seeks to deliver real business benefits to client...

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May 22, 2017
Getting There, Staying There: a look at social media strategy

I don’t believe in one-off online marketing drives, unless they’re a prelude to a long-term engagement. Social media marketing isn’t just a tactic, a special effect...

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May 29, 2016
The legal aspects of social networking

Make sure you're not stumbling into a legal minefield when you take the social networking path. Nothing spreads faster than bad news online, and you need to make sure that you don&rs...

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May 25, 2014
Crowds Versus Communities: A Quick Guide For The Perplexed

The wisdom of the crowd is one of the tenets of Web 2.0. It’s the belief that the aggregated opinions of a large group of people will be as good as, or better than, the opinion...

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March 8, 2013
Communities Are More Important Than Campaigns

Social media campaigns can help you get more likes and follows on your social profiles. But if you’re starting to question the value of those likes, you’re not alone. We&...

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August 1, 2012
Customer Into Collaborator: How To Get There?

In a recent blog post called ‘Crowds versus communities: a quick guide for the perplexed’, I looked at the different kinds of inputs you can get from different audiences....

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June 29, 2012
The missing link: innovative link-building ideas for e-commerce websites

If you’re running an ecommerce site, you’ve probably already taken these steps to build links back to your site:

Technical backend optimization
Extensive ...

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May 18, 2012
Pinterest, don’t ‘Sin’terest!

Pinterest is the biggest new social media phenomenon on the block. It’s a social photo sharing website which lets users share images on virtual pinboards. You can create boards...

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April 2, 2012
What Search Engine rankings can teach you about content marketing?

Content marketing isn’t just a way someone dreamed up to keep content writers harmlessly employed. It’s an inbound marketing technique that uses the way internet search w...

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Measure, measure, measure…after all the claims made for digital marketing, the big task is...

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All companies aren’t created equal; some plod along, keeping afloat but never making waves....

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This blog post is really about two things. First of all, I’d like to explore the notion tha...

2 months ago

Probably take for granted which can make excellent stories with the right presentation. When I ha...

2 months ago

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